We are Justin and Amy in Edmonton, Alberta. Justin L’Heureux is a Canadian entrepreneur. He grew up in the country with two younger brothers. Coming from a blue-collar -farming, trades, forestry background, he was a hands-on type. Justin pursued millwrighting as a trade and acquired his journeyman red seal ticket working for several oil & gas companies in northern Alberta.

Since a young age Justin always had a vision and planned to start a business of his own. Shortly after acquiring his trades ticket he very quickly realised he hit the top pay rate in his trade which would more or less plateau for the next 30 years. Observing his fellow co-workers with decades more experience than he had were found miserable, broke, beat up bodies, always away from family and loved ones missing special events, birthdays, holidays, vacation all to make the exact same income for years.


My name is Amy. I was originally born and raised in Cambridge, Ontario, but decided to make a big change with my sister and move to Edmonton, Alberta.

After 5 months of being in Edmonton, I met my partner Justin. At the time, Justin was working full-time as a Millwright up north and was beginning his career part-time in the financial services industry. I was a recreational therapist but was also intrigued by the new career Justin was perusing. I did not know much about the profession of a Financial Broker, however loved the services it could provide. Eventually we both began to love the idea that in time, we could have myself become more involved with the business which would allow us to build a business of our own together.

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